Ember Mug Ad Campaign

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This print ad campaign was developed for Ember, a smart mug designed to keep beverages at the perfect temperature. The concept plays on the extreme reliability of Ember’s heating technology by placing the product in visually striking, cold, and improbable environments—such as resting on an iceberg, buried in snow, or submerged in an ice fishing hole—while still keeping the drink warm.

The campaign’s tone is bold and minimal, using stark visual contrasts between the cold environments and the warmth of the beverage to highlight the product’s core benefit. Each ad visually reinforces Ember’s promise: no matter how extreme the conditions, your drink stays perfectly heated. The goal was to grab attention, create a memorable impression, and position Ember as the go-to solution for anyone serious about keeping their coffee or tea at the ideal temperature—even in the most unlikely places.